MRTNZ • Research U.S. Motorsports Market Map
Point-in-time dashboard • 2025 framing
Dashboard Thesis

Biggest is NASCAR.
Hottest is F1.

The U.S. market is not one scoreboard. This view splits it into reach, money, and future relevance so you can see who owns the scale, who owns the premium dollars, and who owns the next wave.

Scale leader
NASCAR

Largest domestic audience footprint and biggest rights stack. Still the heavyweight.

Premium / future leader
F1

Wins the cool, youth, and hospitality game. Smaller than NASCAR, hotter than NASCAR.

Asymmetric asset
IndyCar

The Indy 500 is a monster. Weekly baseline is smaller, but the crown jewel is real.

Ranked view

Scoreboard

Composite = 40% reach • 35% money • 25% relevance IndyCar includes Indy 500 in headline average
Property readout

Series profiles

How to use this

Three scoreboards. Not one.

  • Reach = U.S. attention and weekly scale.
  • Money = rights value, sponsorship strength, ticket/hospitality economics.
  • Relevance = youth, digital heat, cultural momentum, and future commercial upside.
  • Composite is a decision model, not an official industry stat. It’s meant to help frame where the market sits now.
  • IndyCar’s average benefits materially from the Indy 500. That’s not a bug — it’s the entire point.
  • IMSA and NHRA are smaller in total audience but stronger than people think in the right lanes.
Source spine

Research inputs

Built for MRTNZ • U.S. motorsports market intelligence • update the source spine when the 2026 numbers move